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he birth of Pudu wine comes from the world’s smallest deer, the pudu of the Deer Deer family (Cervidae), which is on the brink of extinction due to loss of habitat and threats from other animals.
To preserve this pudu deer, winemaker Concha y Toro created a wine line called Pudu, a logo printed with a picture of the pudu deer, with the aim of raising money from wine to protect this species.
Concha y Toro was founded in 1883 by Don Melchor Concha y Toro. The winery is still family owned and listed on the New York Stock Exchange.
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